Facebook Ads
How Facebook Ads work at PiVoT
Throughout the numerous changes with the platform over the last few years, including the dreaded iOS14 updates, our team has come out on-top with proven strategies that really work in this ever changing market. We adapt and we do it quickly (like digital marketing chameleons). We know our sh!t. When you work with PiVoT, you get to work with real Facebook experts who have years of global agency experience in a wide variety of different verticals. This industry changes quick, but don’t worry! We are here to help every step of the way. Here is how it works.
Account and Pixel Audit
Research is key and we don’t cut any corners when becoming a part of your team. The first step is to make sure we know what we have to work with by doing a full Account and Pixel audit.
This allows our team to really deep-dive into everything and learn what has worked best for you, and what hasn’t worked at all (because let’s not do that again – or – let’s do it differently this time!). We spend a bit of time here to make sure we’re ready to walk before we run and we don’t hit any snags as we start to move.
During this stage, we also look at things like competitor research and pixel tracking, so our team will ensure you have everything set up as it should be prior to launch. Say ‘goodbye’ to dreaded conversion tracking issues and ‘hello’ to smooth reporting; we don’t mess around and we LOVE DATA.
Strategy and Audience Builds
With the audit complete and a full understanding of your business and data collected to-date, the team will then build the full Facebook campaign and audience strategy. This strategy is custom to your business and works specifically with your budget, audience sizes and overall Facebook marketing goals.
In addition, we will also build audiences from pixel-data or from custom lists that your team has collected, if they have been uploaded and are ready for use. Once complete, we have our ‘campaign shell’ ready to rock and we get to move on to the next step (aka the fun part) – creative and copywriting!
Copywriting and Creative
If we travel back to the year 1970, a marketing firm estimated that people were seeing an average of 500 ads per day. Fast forward to the year 2006, and that number climbed to roughly 5,000 per day. NOW, people see anywhere from 5,000 – 10,000 ads per DAY. Crazy, right? But also reinforcing the message that creative in advertising truly does matter. We have to break through that clutter and come out on top. This is why we work with things like; speed, sound, motion and bookending with logos.
There is still so much room for improvement with Facebook ad creative across the entire marketing industry. Ever see a 1:1 image in the stories placement, which is 9:16 aspect ratio *cringe*? – We don’t do that here. Our team are expert copywriters and creative geniuses; trained specifically in designing assets for social-first that CONVERT. Let us take your creative ideas and make them the best they can be so campaigns have optimal performance.
Final Approvals
Before anything ever launches, we want you to feel 100% comfortable with the plan of attack, including strategy, audiences, creative, copy, landing pages – EVERYTHING! So before anything goes live, we will send all details over for approval. We act as an extension of your team; not an external partner, so ASK US ANYTHING. This is the time for us to make any final tweaks to the campaigns before they go live. Our job is to help you meet your marketing goals, but also ensure you are happy with everything along the way. #oneteamonedream
Launch & Optimizations
Ready … set … launch! Sit back and relax, we are now in coasting-mode for the first two weeks. The campaigns will be in the ‘learning phase’, so we need to leave them be before we start hopping in and optimizing. We will send you a report to let you know we had a successful take-off, and from there, we will start monitoring and optimizing. This is often done on a bi-weekly basis (depending on your brand, budget, needs, etc.) and monthly reporting will lift-off a few weeks later. Don’t worry – if you’re ever curious to see what is going on before that, we also provide weekly high-level updates which you will always have access to.
This is the start of something beautiful and we are so excited you are here!
FAQs
Learn more about Facebook Ads below!
