Google Ads in New York

Knowing the goal of your campaign is just the beginning. Keyword research is essential for understanding which keywords you should be purchasing on and which keywords you should avoid.

Some keywords can be over 15x more expensive than similar related keywords. We do thorough keyword research into which keywords your Google Ads campaign should be targeting and make our recommendations on other potentially valuable keywords.

If you have an idea for keywords you’d like to “own”, please let us know. We’ll add these to our list of keywords and do the appropriate research and investigation to determine if they are viable keywords to purchase.

Once we’ve curated a list of keywords with their associated cost per click, search volume, and competitiveness it becomes clear which keywords will be the focus of your campaign.

The next step in our Google Ads process is creating the ads!

Using the keywords we’ve compiled, we are then able to write keyword-rich ad copy that will resonate with the target audience’s search intent.

There are many types of ads available in Google Ads, each with specific advantages and disadvantages over the other. Setting up the right type of ad campaign with the right information in the right places can be confusing. Our team of Google Ads experts create a highly effective ad campaigns that will help achieve the goals outlined in step 1 of our process.

If you have several goals you want to achieve through your ads we recommend using ad extensions to create more potential touch points between your business and potential new customers. Google assigns ads a quality score to decide which ads appear first. Our team ensures that we maximize Google’s quality score checks while having the flexibility to be adjusted anytime.

Additionally, when creating ads we make sure to include several variations of headlines, descriptions, and other text to allow for A/B testing and the ability to gather data to optimize your ad campaign in the future.

The next step in the process is getting your approval.

Once we have performed the necessary keyword research and developed your ads we will send you the ad copy along with our keyword research for review and approval. Don’t worry, you don’t need to review countless spreadsheets. Our approval documents make it easy to review your campaign at a quick glance.

This approval process ensures that you know exactly which keyword themes you will be purchasing, and what your ads will look like on both mobile and desktop devices.

With your feedback, we can make adjustments to the ads we’ve created before they go live. If there are aspects of the ads that need adjusting, we will make the updates and go into round two of approvals.

With your ad campaign approved, we move on to the fifth step of our Google Ads process. Going live!

Congratulations! We’re launching your campaign! Sit back, relax, and watch the clicks (or calls!) come in!

Our process doesn’t end here. Every day while your Google Ads are running we will update and curate your keyword list to ensure that your budget is being spent on the right keywords and reaching the right people.

We also monitor the time of day your ads are most seen and optimize your Google ads schedule to maximize the cost efficiency of your ads.

At the end of every month, we will send you a detailed report outlining the performance of your ads including your top-performing keywords, clicks, impressions, and costs. We also use these monthly reports to further optimize your Google Ad campaign.